Chapel Down

A phased method across two collaborative and iterative projects, inspired by design thinking, built an effective design framework upon solid strategic foundations

• Phase 1: Deep understanding of the sparkling wine category, and the exciting space that English wines occupy within this. Constructive creative exercises unearthed the important elements of the brand and how to piece them together in a compelling and engaging way
• Phase 2: Creative, implicit qual exercises to explore and evaluate new design routes with consumers that evolve the Chapel Down brand identity. Specifically to…
• Present a set of clearly defined distinctive visual assets for the brand
• Achieve strong stand out on shelf vs competitors
• Reflect the spirit of the brand’s fresh, modern and premium positioning
• Clearly communicate quality credentials and provenance