Voltaren

We helped define the considerable challenges faced day-to-day by those with dexterity challenges (of various types) who tend to need topical pain relief the most. Our Design Thinking expertise iteratively supported the design and brand teams over multiple projects…

• Form a meaningful, empathetic relationship with the key target to truly understand the specific needs the brand must consider, through ethnographic journeys (home & store), and Exploratory forums, intimate and constructive design-focussed groups
• Iteratively explore the suitability and performance of multiple options to refine the design brief, through in-home video diaries (to understand interaction over time), and follow-up usability interviews (to deep-dive potential prototypes)
• Physically assess and evaluate highly finished prototype options with consumers, through controlled observational interviews (to identify the impact & benefit of change) and then delivered executional feedback (and recommended the ideal option to launch)